Intellectual property Insights & Updates

Should you patent your invention or keep it as a trade secret? A patent can give you enforceable exclusive rights over an invention but requires disclosure and generally lasts for a limited period of 20 years. A trade secret can...

This guide walks you through the practical next steps after coming up with an invention idea, from keeping it confidential and searching existing patents to considering protection, commercial potential and the right path forward. If you have a new invention...

Intellectual property can help start-ups and technology companies collaborate without giving away control of their most valuable ideas. By protecting key inventions, documenting ownership and agreeing on confidentiality and permitted use, businesses can share knowledge, work with outside experts and...

Intellectual property provides control over ideas, so it can help startups raise venture funding by giving investors clear metrics to assess: protected technology, brand value, market advantage, ownership, and future commercial potential. Patents, trade marks, designs, copyright and trade secrets...

Intellectual property is a business tool and is intended to improve profitability as a business asset. Patents, trade marks, designs, copyright, trade secrets and know-how should be used to help startups and technology companies protect margins, attract investment, reduce copycat...

Intellectual property culture means helping your team recognise, capture, protect and respect valuable ideas as part of day-to-day work activities. For startups and technology companies, this can include identifying technologies for patent filings, new brands for trade mark registrations, product...

For most startups and technology companies, winning a tender or request for proposal (RFP) can be a major breakthrough. Government contracts, corporate procurement opportunities, and large-scale supply agreements can create enormous growth opportunities. However, they can also create significant intellectual...

Most businesses think about intellectual property when they are ready to file a patent or register a trade mark. However, the most successful companies implement internal systems that help them identify, capture, protect, and manage innovation. For startups and technology...

Using intellectual property with suppliers and distributors helps you control how your brand, products, and ideas are used when dealing with outside parties. This includes manufacturers, suppliers, distributors, resellers, and anyone else involved in bringing your product to market. By...

Intellectual Property in Human Resources ensures that ideas created by employees and contractors are properly owned, protected, and retained by the business. Clear employment agreements, contractor contracts, and IP training help prevent disputes, reduce risk, and protect long-term company value....

Using intellectual property in marketing means protecting and leveraging assets such as trademarks, patents, designs and copyright to strengthen brand identity, signal innovation and differentiate products in competitive markets. If you are new to the topic, it can help to...

An IP-centric company is a business where intellectual property is integrated into every part of the organisation – from product development and marketing, to partnerships, strategy, and investment. Instead of treating patents, trademarks, and designs as legal afterthoughts, IP-driven companies...